Martela sharpens its strategy
The pandemic accelerated the change in work culture and working habits and the transition to multi-location work. Now that the pandemic has calmed down, concerns have arisen in organisations regarding work productivity and the commitment of personnel. At Martela, we believe in the growing importance of work environments as a strategic management tool. We respond to the change in the operating environment and have sharpened our Lifecycle strategy and the vision that guides it.
Our strategy is still based on expertise in developing work environments and it aims to create a better work culture. A strong understanding of the needs of organisations and users guides supporting hybrid work in various places of work. Our updated vision "We create the best places to work" emphasises the constantly changing ways of working and the diversity of work environments, from offices to home offices and other places where work is done.
Our strategy "We support our customers' business with Martela Lifecycle solutions" combines furniture intended for commercial use and related services into a seamless whole. Martela's high-quality and timeless design enable a long lifecycle for products. The furniture selection is constantly optimised to support multi-location work.
Our service model designed for furnishing and developing offices meets the ever-increasing need for flexibility. Offices are increasingly optimized continuously, rather than as large one-time investments.. Meeting this change, we have made the circular economy model, the flexible Workplace as a Service model and the development of digital sales channels our strategic focus areas. With these focus areas we will continue to improve our mid-term profitability.